At a glance
British Tourist Authority t/a VisitBritain/VisitEngland has awarded £191.6m across 250 suppliers, with 389 live contracts.
Why: Top supplier share 52% · 7 open notices now · 1 award in last 90 d (£102k) · SME share 47% (Cabinet Office target 33%) · 0 modifications in last 90 d.
About this buyer
Mission, scope and statutory context.
British Tourist Authority t/a VisitBritain/VisitEngland is a contracting authority, based in UKG31. Tracks 373 published notices and 394 awards on PublicSupply.
Spend profile
Award value by month — rolling 24 months. Line shows 12-month moving average.
Contract pipeline
Forward flow — planned notices through to completed awards in the last 90 days.
Planned
0
Open (bidding)
7
Awarded (90d)
1
Frameworks open
0
Procurement mix
How this buyer procures — by procedure, instrument, and publication source.
Contract type
Instrument type
Awarded contracts · 389 live
All contracts with a published award notice where British Tourist Authority t/a VisitBritain/VisitEngland is the contracting authority.
| Title | Supplier | CPV | Value | Awarded | Status |
|---|---|---|---|---|---|
| LinkedIn Learning | LINKEDIN IRELAND UNLIMITED COMPANY | 48517000 | — | — | active |
| BTA2211 PaloAlto Prisma VPN Service | SOFTCAT PLC | 72590000 | £102k | 26 Mar 2026 | active |
| BTA2177 - Analytics 360 with GA4 Properties | Merkle | 72316000 | £112k | 18 Feb 2026 | active |
| C1355 BTA1867 Global Production Agency Contract | TAG EUROPE LIMITED | 79340000 | £3.8m | 13 Feb 2026 | active |
| BTA2173 BTA Microsoft licences Procurement | SOFTWARE ONE UK LTD | 72222300 | £3.3m | 05 Feb 2026 | active |
| BTA2193 Direct Award IPS 2026 sponsored questions | OFFICE FOR NATIONAL STATISTICS | 79310000 | £82k | 01 Jan 2026 | active |
| BTA2193 C1368 IPS Sponsored Questions Contract | OFFICE FOR NATIONAL STATISTICS | 73110000 | — | — | active |
| BTA2176 - Search engine optimization Marketing for VB and VW Web | 8 Million Stories Ltd | 72222300 | £668k | 26 Nov 2025 | active |
| BTA2146 Compensation Analysis and Benchmarking | Korn Ferry (UK) Limited | — | — | active | |
| ITB Berlin 2026 VisitBritain Stand Space | Messe Berlin GmbH | — | — | active |
Top suppliers · by total award value
Ranked by cumulative awarded value. YoY = last 12 months vs prior 12 months.
Category spend breakdown
By CPV division · lifetime awards
Activity heatmap
Award volume by CPV division × month. Darker = more £ awarded.
Commercial & procurement leadership
Who signs off contracts, owns frameworks and runs SME engagement.
Curated leadership roster
Chief commercial officer, framework owners, SME lead and clinical sign-offs per buyer. Top-50 contracting authorities first, rolling out by sector.
Modifications · 0 in 90 d
Variations logged under Procurement Act 2023 s.74. Above-tolerance modifications attract a flag.
No modifications recorded in the last 90 days.
British Tourist Authority t/a VisitBritain/VisitEngland has not filed a modification notice in the selected window.
Compliance & transparency
FOIA performance, statutory disclosures & prompt payment.
FOIA & prompt-payment ingestion
Notice timeliness and modification flags are derivable today. FOIA refusal rate, prompt-payment %, KPI reporting and net-zero plans need new data sources — work scoped, ingestion next quarter.
SME & social value
Performance against Cabinet Office targets & PPN 06/20.
target 33%
Peer benchmark
vs other buyers in the same type. Highlighted row = this buyer.
Compare against the peer group
£149 / seat / month. Configurable peer groups, rolling trendlines, and CSV / PDF exports for board packs.
News mentions
Major UK press & trade publications.
Sign in to read news mentions
Article previews are free with an account — the underlying data is gated to satisfy publisher agreements.
Statutory & accountability
Legal status, identifiers & accountable officers.
Identifiers & contact
- Type
- Contracting authority
- Region
- UKG31
- Contact
- Procurement Team
- procurement@visitbritain.org
Board & accountable officers
Accountable officer + board roster
Pulled from gov.uk for arm's-length bodies and from Companies House for company-form buyers — chair, CEO, SRO and sign-off authority per contract band.
Resources
No verified links for British Tourist Authority t/a VisitBritain/VisitEngland yet. Know one? Suggest it below.
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