VisitWindsor Membership Revenue Share Contract

Royal Borough of Windsor & MaidenheadcontractFind a TenderRef ocds-h6vhtk-0601f6Procurement Act 2023Concession contractSME suitableVCSE suitableplanning
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Estimated value

services

Awarded value

Suppliers

0

Lots

1

0 awarded

Published

08 Jan 2026

This is a preliminary market engagement notice

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Description

RBWM are exploring options to procure a tourism sales and marketing specialist to support membership growth and retention, drive upsells and cross sales for its VisitWindsor arm. The supplier would be entitled to a share of the revenue. The company will be expected to: - Create a new CRM system to manage and monitor sales and conversations. - Provide a dedicated Account Manager as an extension of the VisitWindsor team. - Work with VisitWindsor membership pack with clear ROI on packages. - Research database of businesses and outreach to gain decision maker. - Contact tourism-facing businesses not currently members. - Convert memberships from calls/engagement. - Create confirmation agreements. - Create member product listings on VisitWindsor destination management system. - Invoice members, share live reconciliation document with VisitWindsor and pay RBWM revenue share on monthly basis. - Work with members to ensure they are maximising their referrals and ROI. - Call the member every 6 to 8 weeks to discuss ROI and suggest changes/alterations to listing to support a higher CTR. - Continual communication on Windsor and Maidenhead news and opportunities. - Represent VisitWindsor professionally, maintaining the high standards set by the team, build relationships and create trust and a supportive understanding ear. - Work on renewals 90 days out to ensure members are aware and have the stats required and understand the support they have had over the previous year. For a high-level breakdown of businesses and non-members in the area, please contact: Joey.Stanford@RBWM.gov.uk.

Scope

Reference
ocds-h6vhtk-0601f6
Total value
Below the relevant threshold
Commercial tool
Standalone contract
Contract dates
31 Jul 2026 to 31 Aug 2031
Possible extension to 31 Aug 2036
Main category
services
CPV classifications
75125000
79340000
98100000
Contract locations
South East England, United Kingdom
Particular suitability
Small and medium-sized enterprises (SME)Voluntary, community and social enterprises (VCSE)