PB2022-00640 - Flexible Ticket Bundle Marketing Campaign

Flexible Ticket Bundle Marketing Campaign - this campaign is to raise awareness of bus ticket bundles available to people in the Tees Valley who don't need to travel every day and want the best value bus ticket. The campaign will run for six weeks and target individuals who are open to travelling by bus, mainly those commuting part of the week or into town for social reasons. Both paid digital and printed ads will run, targeting the audience in places to raise maximum awareness and encouraging them to use the bus as a convenient and cost effective option. This is a new ticket offer which was in reaction to Covid-19 where people are likely to be working more flexibly.