PR representation on behalf of AHDB covering the German and Austrian markets

AWARDED - Germany is an important market for high quality beef and lamb, lamb in particular has a low level of per capita consumption on the German market - less than one kilo per capita per annum - offering good opportunities for market growth. Exports of British lamb to Germany have increased sharply in recent years and it is important this momentum is maintained. The Quality Standard Mark for British beef and lamb is a brand that is actively used in Germany, as is the PGI West Country beef ad West Country lamb. The successful representative will be responsible for increasing sales of quality assured British lamb and beef in Germany and Austria. The agency/representative must be based or have an office in Germany, and have sound knowledge of the German and Austrian beef and lamb market. The contract is for 1 year, with the option to extend for 3 further periods of 12 months if required.