Provision of Health Incentive solutions

DHSC is looking to develop and test an approach to positive behaviour change that uses incentives and rewards to inspire adults (18+) to engage in increased levels of physical activity and improve their dietary choices.The market engagement phase is an opportunity for DHSC to understand and engage with interested parties and potential solutions to inform and shape our thinking. We are interested to understand how existing app-based incentives schemes could be adapted to facilitate sustained behaviour change in the areas of physical activity and diet, but also to explore novel and innovative potential solutions.