Media and Creative Services
Estimated value
£1.9bn
Awarded value
—
Suppliers
0
Lots
8
Published
29 May 2025
Description
Crown Commercial Service, as the Authority, intends to put in place an agreement that will provide marketing and communication services to be used by Central Government Departments and all other UK Public Sector Bodies, including Local Authorities, Health, Police, Fire and Rescue, Education and Devolved Administrations. It is intended that this commercial agreement will be the recommended vehicle for all Media and Creative Services required by UK Central Government Departments. This includes but is not limited to: - media strategy, planning and buying - creative strategy and ideation - content production and fulfilment - marketing events - strategic advice, media auditing and assurance services that support the running of marketing and communications campaigns
Scope
- Reference
- RM6364
- Total value
- £1,950,000,000 excluding VAT£2,340,000,000 including VATAbove the relevant threshold
- Commercial tool
- Standalone contract
- Contract dates
- 14 Dec 2025 to 30 Jun 2030
- Main category
- services
- CPV classifications
- 7934000079341400793420009220000092210000922200007934100079000000793110007934120079342100794160007941610079530000798211007982230079822500799330007996100092100000723300007941520079952000799500007995210079956000797100003200000060100000794300007920000079210000
- Particular suitability
- Small and medium-sized enterprises (SME)Voluntary, community and social enterprises (VCSE)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Social Value Delivery | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 10.00% |
| Media Strategy and Planning | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 10.00% |
| Harnessing Modern Technology and Artificial Intelligence (AI) | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 7.00% |
| Harnessing Content Creator and Influencer Marketing Opportunities | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 7.00% |
| Domestic Scenario Brief - Addressing the harms of alcohol (Presentation) | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 20.00% |
| International Scenario Brief - Republic of Korea FTA (Free Trade Agreement) Campaign (Presentation) | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 15.00% |
| Digital Technology Solutions Demonstration | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 11.00% |
| Price | — | price | 20.00% |
| Out of Home Data Driven Approaches | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
| Transparency in the Out of Home Media Landscape | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
| Price | — | price | 30.00% |
| Media Strategy and Planning | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 40.00% |
| Harnessing Modern Technology and Artificial Intelligence (AI) | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
| Social Value Declaration | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 10.00% |
| Client Service Delivery | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 12.00% |
| Creative Strategy and Development | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 22.00% |
| Domestic Brief Scenario Addressing the harms of alcohol | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 20.00% |
| International Brief Scenario Republic of Korea Free Trade Agreement (FTA) Campaign | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 16.00% |
| Client Service Delivery | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
| Onboarding, Offboarding and Technology Integration | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
| Collaborative Working | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 20.00% |
| Urgent Large Scale Events | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
| Evolving Requirements | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 20.00% |
| Client Service Delivery | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 20.00% |
| Seamless Integration for Maximum Impact | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
| Media Strategy, Planning and Buying | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 20.00% |
| Account Management Delivery | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
| Technical Delivery | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
Participation
Conditions suppliers must meet to bid.
The conditions of participation relating to the legal and financial capacity are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.
The conditions of participation relating to technical capability are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.
Submission & procedure
- Enquiry deadline
- 27 Jun 2025, 2:00 pm
- Submission deadline
- 28 Jul 2025, 2:00 pm
- Submission address
- https://crowncommercialservice.bravosolution.co.uk ↗
- Electronic submission
- Yes
- Procedure
- Open procedure
Lots · 8 total
Divisions of the contract. Each lot can be awarded separately.
| Lot | Title | Est. value | Status |
|---|---|---|---|
| 1 | Media Strategy, Planning and Buying | £1.5bn | active |
| 2 | Out of Home Media Buying | £20.0m | active |
| 3 | Media Strategy and Planning | £150.0m | active |
| 4 | Creative Strategy and Development | £20.0m | active |
| 5 | Content Production | £70.0m | active |