Innovation Lab by TfW Accelerator

We run a 10-week accelerator programme consisting of workshops, stakeholder 1-2-1s, mentoring, networking opportunities with key executives and access to a wide range of resources and knowledge from across the sector. At the end of the 10 weeks, all businesses taking part on the programme will present their MVP (Minimum Viable Product) on demo day, with the goal of securing a contract with Transport for Wales. Successful candidates will then have the financial security and access to resources needed to continue development of their product or service to integrate across Transport for Wales. 2025 Media Cymru and Transport for Wales Challenge Statement Media Specific Challenges as outlined by Media Cymru (Must be based in Wales for the Media Challenge): • Supporting tourism via the transport network. • Strengthening the use of the Welsh language across the network. • Creating mixed-media experiences to improve commuter journeys. • Promote the brand and/or offering using new forms of media. • Attracting people to use the network via new media. Transport Specific Challenges as outlined by Transport for Wales: • Revenue Generation and Cost Efficiency o Identifying new revenue opportunities o Designing cost-effective solutions o Leveraging AI to enhance operations • Modal Shift and Engagement o Encouraging more people to use sustainable transport o Developing an integrated, sustainable transport system • Operational Excellence o Improving rail and bus performance o Enhancing safety for passengers and staff o Strengthening climate resilience https://tfw.wales/lab