We Are The NHS' Creative Development

The NHS England Campaigns Team deliver national social marketing campaigns to support the NHS. Our campaigns are delivered under two overarching campaign brands: • The 'We are the NHS' campaign aims to inspire people to join the NHS and retain those already working in it. It promotes the NHS as a first- choice employer, focusing on priority recruitment of professions including: Nursing; Allied Health Professionals; Healthcare Support Workers; and 999 & 111 Call Handlers; also supporting the recruitment of NHS Reservists. • The 'Help Us, Help You' campaign is designed to save lives by changing the way people access services to reduce pressures on the NHS and maintain capacity, by driving effective use of the NHS, encouraging people to get help in the right place and at the right time. This contract is for an advertising agency to lead the strategy, creative development and production work for the 'We are the NHS' campaign. It covers possible work for the next 4 years. The 'We are the NHS' campaign is delivered through a number of different phases aimed at different audiences and with separate aims and objectives. All our campaign activity supports the successful delivery of the organisational priorities of NHS England and the wider NHS. These are set out in the NHS Long Term Plan and the annual NHS Priorities and Operational Planning Guidance.