Qualitative Research Services

The purpose of this invitation to tender is to establish an agreement with a service provider for the provision of qualitative research services. Each year NS&I carry out a number of ad-hoc qualitative research projects. These projects can cover a range of topics so qualitative research may be needed to support: o blue sky thinking and strategy development o product development – both in terms of new product development and product enhancement o understanding of customer service expectations o communications testing o the exploration of consumer segment attitudes, needs and behaviours o advertising development o branding and image development. As well as bespoke ad-hoc projects we may require support with the facilitation of workshops and input into meetings with other agencies that we work with such as our marketing agency. Further information relating to the tender can be obtained from the NS&I eProcurement website portal: https://nsandi.eu-supply.com/login.asp?B=NSANDI