Vaccination Hesitancy Programme

A behavioural science approach to developing and testing messages to promote COVID-19 vaccination uptake in members of BAME communities in Bradford. The key objectives of this contract are: • To utilise behavioural science theory and evidence to produce messages most likely to impact positively on COVID vaccine acceptance. • To co-produce messages with members of relevant BAME communities in Bradford. • To test shortlisted interventions to assess their likely effectiveness, and to explore other potential barriers to uptake. • To co-produce a plan to implement the messages and other proposed intervention(s) with the relevant BAME communities and stakeholders from Bradford council. • To disseminate the findings to local and national stakeholders.