Campaign Planning and Delivery & Associated Services (GCU)
Estimated value
—
services
Awarded value
—
Suppliers
0
Lots
1
0 awarded
Published
03 Feb 2026
Deadline 06 Mar 2026
Description
The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms
Scope
- Reference
- GCU-MKT-2026-01
- Commercial tool
- Standalone contract
- Contract dates
Potential for 24 month extension
- Main category
- services
- CPV classifications
- 79341400
- Contract locations
- Scotland
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Service Delivery – Methodology | 30 | quality | — |
| Experience | 20 | quality | — |
| Reporting | 10 | quality | — |
| SustainableProcurement- Fair Work Practices | 2.5 | quality | — |
| Key Personnel | 5 | quality | — |
| Sustainable Procurement - Community Benefits | 2.5 | quality | — |
| — | 30 | price | — |
Submission & procedure
- Submission deadline
- 06 Mar 2026, 12:00 pm
- Submission address
- https://www.publictendersscotland.publiccontractsscotland.gov.uk ↗
- Procedure
- Open procedure