PH Live Longer Better physical activity inactives newspaper/digital marketing campaign

Marketing to support a Live Longer Better campaign with the aim to encourage older adults to carry out simple strength and balance activities that they can fit into their daily routines. 6 weeks of quarter page ads across Hampshire Chronicle, Andover Advertiser and Basingstoke Gazette. 20,000 targeted standard display targeting Elderly Care. 40,000 bespoke target views online targeting adults in Hampshire aged 40-64, excluding Southampton, Portsmouth and the Isle of Wight.