Contract for the Provision of (1)Greater Manchester International Rebound Programme 2022-23; and (2) MM Business Plan 2023-24

The overarching objective of this programme of work is for Marketing Manchester to provide strategic expertise and tactical delivery of marketing and communications activity to raise the profile of Greater Manchester on a regional, national and international basis. The aims are to increase the number of visits, inward investment, business conferences and sporting events, to deliver against the ambitions of the Greater Manchester Strategy to be a prosperous, greener and fairer city region. Specific KPIs are set out below. Marketing Manchester will: • Develop a strategic, tactical and evidence-based approach to raising the profile of Greater Manchester as a visitor destination, to regional, national and international audiences, to achieve annual KPI's, Including the management and delivery of visitmanchester.com • Raise 100% match funding to support delivery of campaign activity. • Deliver an average return on investment of funding of 16:1. • Support the recovery of the visitor economy, from the impacts of Brexit and the Covid 19 Page 4 to 8 Pandemic • Increase demand in the 'off peak', increase overnight staying visitors and increase day visitors. • Enhanced promotion of GMS frontier sectors and enhance delivery capacity by adding new dedicated resource to focus on growth in Low Carbon, Creative Industries and Capital Investment. • Delivery of tactical campaigns including digital and social activity to drive visits to visitmanchester.com and investinmanchester.com • National and International media engagement programme to raise the global profile of Greater Manchester's USP's. • Provide quarterly performance reports to GMCA through the International and Marketing Advisory Board (IMAB), GM Business & Economy Scrutiny Committees and other Boards as required