ID 4891033 - DAERA - LMCNI - Information Campaign for NIFQA Beef and Lamb
Estimated value
—
Awarded value
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Suppliers
1
Lots
1
Published
07 Nov 2023
Description
The Livestock and Meat Commission for Northern Ireland (LMC), wishes to appoint an advertising agency to provide market information services to promote Northern Ireland Farm Quality Assured (NIFQA) beef and lamb in the domestic market. Based on research data outlined in this report, LMC believe that a media neutral market information campaign partnered with accompanying supportive creative materials is a worthwhile value for money activity to support the achievement of LMC strategic aims and objectives. This specification sets out the reasons for this and provides the relevant datasets in support of LMC’s strategic objectives.
Scope
- Reference
- ocds-h6vhtk-03f603
- Commercial tool
- Standalone contract
- Main category
- services
- CPV classifications
- 793414007934000079341200
- Contract locations
- Northern Ireland
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| AC1 - Strategic Solution for new LMC Strategic Market Information Campaign | 17.6 | quality | — |
| AC2 - Media Strategy, Rationale and Media Plan LMC Strategic Market Information Campaign for Financial Year 2023/24 | 13.6 | quality | — |
| AC3 - Proposals for Tracking Research and Evaluation for the existing LMC Strategic Market Information Campaign | 3.2 | quality | — |
| AC4 - Creative Proposal for the LMC Strategic Market Information Campaign | 20.8 | quality | — |
| AC5 - Campaign and Media Evaluation Scenario | 2.4 | quality | — |
| AC6 - Key Personnel Experience | 3.2 | quality | — |
| AC7 - Social Value | 10.4 | quality | — |
| AC8 - Contract Management | 2.4 | quality | — |
| AC9 - User Experience | User Interface | Usability | Accessibility | 6.4 | quality | — |
| Ac10 - Total Campaign Delivery Cost | 10 | cost | — |
| AC11 - Average Hourly Rate | 10 | cost | — |
Submission & procedure
- Procedure
- Open procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
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Award date
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Contract start
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Contract end
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Awarded suppliers· 1 supplier
Awarded —
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