IfATE Branding Strategy

The Institute for Apprenticeships and Technical Education's legislative role is to bring the employer voice into the skills system in England, making sure that apprenticeships, T Levels and higher technical qualifications are high quality, up-to-date and shaped by employer needs to address skills gaps. We are undertaking this work in the context of wider brand strategy activity being undertaken at DfE in relation to careers and skills services. The IFATE brand which is developed will act a test case, helping to shape and inform the crafting of the wider brand family created by DfE in the skills space. What we produce will need to link with the policy and communication goals of DfE. We will include DfE in the steering group and ensure the timing works to feed insights into the DfE work.