HMRC Campaigns - Creative Agency Services - SR2256796087

H M REVENUE & CUSTOMScontractContracts FinderRef CW100608SME suitablecomplete
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Estimated value

£11.1m

Awarded value

£11.1m

Awarded 26 May 2025

Suppliers

1

Lots

1

1 awarded

Published

12 Jun 2025

Deadline 07 Feb 2025

Description

This contract was awarded via CCS framework RM6125 Campaign Solutions. HMRC's Communications team are appointing a creative agency to enable the delivery of high-profile advertising campaigns which support the department's strategic objectives. The creative agency will • support with the development of campaign strategies • deliver creative concepts to meet campaign objectives • advise on/directly produce assets and marketing collateral for various media channels • support with matters such as usage rights and the supply of assets to media owners • manage influencer marketing activations • conduct due diligence and liaising with influencers to co-curate messaging and content Delivering a paid advertising campaign requires a unique skill-set, in-depth knowledge and expertise, bespoke tools/systems and human resources that are not available within HMRC.

Scope

Reference
CW100608
Total value
£11,100,000 excluding VAT
Commercial tool
Standalone contract
Contract dates
26 May 2025 to 25 May 2028
CPV classifications
79340000
Particular suitability
Small and medium-sized enterprises (SME)

Submission & procedure

Submission deadline
07 Feb 2025, 12:00 pm

Award details

Awarded supplier(s), contract period and value as published in the award notice.

Awarded value

£11.1m

Award date

26 May 2025

Contract start

26 May 2025

Contract end

25 May 2028