City / Region Pass Provider - AWARD

West Midlands Growth Company are seeking to establish a contract with a suitable provider to deliver a visitor pass solution for Birmingham and the West Midlands. A 'city/region pass' offers visitors to a destination a bundled package of discounts to popular attractions, activities, experiences, and transportation options. City passes are available in destinations around the world, including London, Manchester, York, Shakespeare's England, Amsterdam, Paris, and New York City.