Digital Media Buying Services

THE UNIVERSITY OF CUMBRIAcontractFind a TenderRef ocds-h6vhtk-03776132014L0024active
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Estimated value

services

Awarded value

Suppliers

1

1 SME

Lots

2

0 awarded

Published

14 Mar 2024

Description

University of Cumbria requires a media agency to purchase, manage and optimise our TV, Cinema, OOH and digital advertising campaigns. The successful media agency will manage our brand, student specific and course specific campaigns, covering digital, social, and related TV, Cinema and OOH. Campaign management must reflect appropriate media spend against key periods of the student recruitment cycle, including clearing and post graduate designated campaigns. University of Cumbria are looking for a partner that will deliver insight-led campaigns with creative impact and performance-driven metrics.

Scope

Reference
23-06
Commercial tool
Standalone contract
Contract dates
09 Jan 2023 to 08 Jan 2025

Contract can be extended for a further year ( based on performance)

Main category
services
CPV classifications
79340000
Contract locations
North West England

Award criteria

Criteria the buyer will use to evaluate bids.

NameDescriptionTypeWeighting
price

Submission & procedure

Procedure
Open procedure

Award details

Awarded supplier(s), contract period and value as published in the award notice.

Awarded value

Award date

Contract start

Contract end

Awarded to

Lots · 2 total

Divisions of the contract. Each lot can be awarded separately.

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LotTitleEst. valueStatus
1Digital Media Buyingcancelled
2Digital Media Buying Traditional Mediacancelled