Digital Media Buying Services
Estimated value
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Awarded value
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Suppliers
1
Lots
2
Published
14 Mar 2024
Description
University of Cumbria requires a media agency to purchase, manage and optimise our TV, Cinema, OOH and digital advertising campaigns. The successful media agency will manage our brand, student specific and course specific campaigns, covering digital, social, and related TV, Cinema and OOH. Campaign management must reflect appropriate media spend against key periods of the student recruitment cycle, including clearing and post graduate designated campaigns. University of Cumbria are looking for a partner that will deliver insight-led campaigns with creative impact and performance-driven metrics.
Scope
- Reference
- 23-06
- Commercial tool
- Standalone contract
- Contract dates
- 09 Jan 2023 to 08 Jan 2025
Contract can be extended for a further year ( based on performance)
- Main category
- services
- CPV classifications
- 79340000
- Contract locations
- North West England
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| — | — | price | — |
Submission & procedure
- Procedure
- Open procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
—
Award date
—
Contract start
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Contract end
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Lots · 2 total
Divisions of the contract. Each lot can be awarded separately.
| Lot | Title | Est. value | Status |
|---|---|---|---|
| 1 | Digital Media Buying | — | cancelled |
| 2 | Digital Media Buying Traditional Media | — | cancelled |