UKAEA Branding Strategy and Branding Refresh

UKAEA has identified the need for a brand refresh that connects strongly with the UK's Fusion Strategy - which looks to move it from a fusion science superpower to a fusion industry superpower. With such ambitious plans, the UK hopes to lead the world on the commercialisation and deployment of this potentially world-changing technology. Overarching goals of the UK Fusion Strategy include: • For the UK to demonstrate the commercial viability of fusion by building a prototype fusion power plant in the UK that puts energy on the grid, and, • For the UK to build a world-leading fusion industry which can export fusion technology around the world in subsequent decades. The successful supplier will work with the internal comms team to deliver a new Branding Strategy and related services to support this requirement. The delivery of the new strategy is required by March 2024.