Yellow Card Scheme Promotion and Education work North West

The Medicines and Healthcare products Regulatory Agency (MHRA) requires the Provider to carry out promotional and education activities in respect of the Yellow Card scheme, through a Yellow Card Centre. The Services and objectives are as follows: 1. Education - To educate and inform stakeholders including healthcare professionals and patients about the Yellow Card scheme 2. Patient Reporting - To increase patient awareness of Yellow Card reporting and help drive an increase in patient reporting 3. External/Stakeholder communications - To communicate information about the Yellow Card scheme to stakeholders 4. Facilitation - To raise awareness and encourage facilitation of direct Yellow Card reporting from healthcare systems 5. Internal communications - To communicate with the MHRA on a regular basis regarding Yellow Card Strategy and reporting from the YCC regions 6. Analysis - To analyse quarterly supply of Yellow Card data and identify targets for improvement. Value included for the maximum 5 year duration (if optional extensions exercised).