Strategic Review of Key Destination Brands for East Midlands

Assess the current positioning, visibility, and effectiveness of East Midlands destination \r brands among key visitor and influencer segments.\r • Benchmark these brands against comparable UK regional destinations to identify their \r strengths, weaknesses, and untapped opportunities.\r • Identify overlaps, gaps, and opportunities for synergy between brands within the combined \r authority area.\r • Recommend strategies for differentiation, collaboration, and maximising market impact.\r • Evaluate digital presence, stakeholder engagement, and narrative authenticity, ensuring \r brand stories align with visitor expectations and reflect local heritage