Making Tax Digital: Sole Traders & Landlords Preparedness Research

HMRC is running communications campaigns about MTD for Income Tax. These began in 2024 and will continue into 2026 and beyond. These campaigns aim to raise awareness about MTD for Income Tax with sole traders, landlords and agents, to encourage them to take action to prepare for the change and encourage those who are eligible to sign up voluntarily. HMRC are seeking a supplier to undertake research to assess the effectiveness of these campaigns in raising awareness and encouraging sole traders and landlords to take action to prepare. Findings will inform the design and targeting of subsequent campaigns.