DfC - National Museums NI - Provision of Marketing and Communication Services

National Museums Northern IrelandcontractFind a TenderRef ocds-h6vhtk-05a163Procurement Act 2023pending
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Estimated value

Awarded value

£1.7m

Awarded 09 Dec 2025

Suppliers

4

4 SME

Lots

4

4 awarded

Published

11 Dec 2025

Description

National Museums NI wishes to appoint a Supplier(s) to deliver design, advertising and creative services, media buying, communications and Public Relations (PR) and digital marketing services.

Scope

Reference
ID 5830444
Commercial tool
Standalone contract
Contract dates
05 Jan 2026 to 31 Dec 2028
Possible extension to 31 Dec 2030

There are two options to extend by 12 months each.

CPV classifications
79340000
79341000
22460000
79416000
Contract locations
Northern Ireland, United Kingdom

Award criteria

Criteria the buyer will use to evaluate bids.

NameDescriptionTypeWeighting
AC1 Strategic Marketing Approachquality20.00%
AC2 Creative Conceptquality12.00%
AC3 Campaign Managementquality11.00%
AC4 Social Valuequality10.00%
AC5 Key Personnel Experiencequality7.00%
AC6 Business Continuityquality4.00%
AC7 Creative Proposal and Campaign (Presentation)quality16.00%
AC8 Average Hourly Rateprice20.00%
AC1 Media Rationale and Planquality42.00%
AC2 Key Personnel Experiencequality11.00%
AC3 Social Valuequality10.00%
AC4 Business Continuityquality7.00%
AC5 Average Hourly Rateprice10.00%
AC6 Total Media Costprice20.00%
AC1 Digital Marketing Strategy and Deliveryquality36.00%
AC2 Key Personnel Experiencequality20.00%
AC3 Digital Resiliencequality14.00%
AC5 Average Hourly Rateprice20.00%
AC1 Corporate Communications Planquality21.00%
AC2 Brand Communications Planquality18.00%
AC3 Key Personnel Experiencequality10.00%
AC5 Contract Managementquality7.00%
AC7 Average Hourly Rateprice10.00%
AC8 Total Retainer Feeprice20.00%

Participation

Conditions suppliers must meet to bid.

Company experience.

Submission & procedure

Procedure
Open procedure

Award details· 4 awards

Awarded supplier(s), contract period and value as published in the award notice.

Awarded value

£700k

Award date

09 Dec 2025

Contract start

05 Jan 2026

Contract end

31 Dec 2028

Lots · 4 total

Divisions of the contract. Each lot can be awarded separately.

View all →
LotTitleEst. valueStatus
Lot 1Design, Advertising and Creative Services£700kcomplete
2Offline Media Buying£350kcomplete
3Digital Marketing Services£175kcomplete
4Communications and PR Services£500kcomplete