360° BRANDING MARKETING & COMMUNICATION CAMPAIGN FOR UK NETWORK OF FRENCH SCHOOLS

The purpose of the tendering is to select the best communications and/or advertising agency to create the common branding for French Schools in the UK and to promote such branding over two years to increase enrolment at each school. The UK network of French schools (10 in London / 1 in Bristol / 1 in Aberdeen) wishes to task a Communications agency with designing a 2-year branding, communications and marketing campaign to raise public awareness about its Unique Selling Propositions and recruit more pupils. The Lycée Français Charles de Gaulle de Londres (hereafter “the Lycée” / “the Contracting Authority”) acts as a representative for the network as it is directly managed by the AEFE (Agence pour l’Enseignement Français à l’Étranger - France’s Ministry for Europe & Foreign Affairs’ Agency for French Education Abroad - hereafter “the Agency”).