Media and Creative Services
Estimated value
—
Awarded value
£380.0m
Suppliers
17
Lots
4
Published
05 Jan 2026
Description
Crown Commercial Service, as the Authority, has put in place an agreement that will provide marketing and communication services to be used by Central Government Departments and all other UK Public Sector Bodies, including Local Authorities, Health, Police, Fire and Rescue, Education and Devolved Administrations. This commercial agreement will be the recommended vehicle for all Media and Creative Services required by UK Central Government Departments. This includes but is not limited to: - media strategy, planning and buying - creative strategy and ideation - content production and fulfilment - marketing events - strategic advice, media auditing and assurance services that support the running of marketing and communications campaigns.
Scope
- Reference
- RM6364
- Commercial tool
- Standalone contract
- Contract dates
- 16 Jan 2026 to 15 Jan 2030
- CPV classifications
- 7934000079341400793420009220000092210000922200007934100079000000793110007934120079342100794160007941610079530000798211007982230079822500799330007996100092100000723300007941520079952000799500007995210079956000797100003200000060100000794300007920000079210000
- Particular suitability
- Small and medium-sized enterprises (SME)Voluntary, community and social enterprises (VCSE)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Social Value Declaration | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 10.00% |
| Client Service Delivery | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 12.00% |
| Creative Strategy and Development | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 22.00% |
| Domestic Brief Scenario Addressing the harms of alcohol | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 20.00% |
| International Brief Scenario Republic of Korea Free Trade Agreement (FTA) Campaign | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 16.00% |
| Price | — | price | 20.00% |
| Client Service Delivery | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
| Onboarding, Offboarding and Technology Integration | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
| Price | — | price | 30.00% |
| Collaborative Working | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 20.00% |
| Urgent Large Scale Events | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
| Evolving Requirements | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 20.00% |
| Account Management Delivery | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
| Technical Delivery | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
Participation
Conditions suppliers must meet to bid.
The conditions of participation relating to the legal and financial capacity are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.
The conditions of participation relating to technical capability are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.
Submission & procedure
- Procedure
- Open procedure
Award details· 4 awards
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
£150.0m
Award date
05 Jan 2026
Contract start
15 Jan 2026
Contract end
14 Jan 2030
Lots · 4 total
Divisions of the contract. Each lot can be awarded separately.
| Lot | Title | Est. value | Status |
|---|---|---|---|
| 4 | Creative Strategy and Development | £20.0m | complete |
| 5 | Content Production | £70.0m | complete |
| 6 | Events | £150.0m | complete |
| 8 | Marketing Audit and Advice | £10.0m | complete |