GB-London: VB784 America Tourism Consumer Research

America is the single most important source market in value terms and represents the second largest market for visitor numbers. Visits and spend from America have grown over the last 5 years but still lag significantly behind the peak numbers recorded in 2000. VisitBritain has aspirations to drive this continued growth but with relatively small budgets spread thinly across such a huge country we require specific market and consumer insights to help tailor marketing activities and efforts.