Brand Identity Development for the New Passenger Watchdog
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Suppliers
1
Lots
1
Published
24 Feb 2026
Description
Transport Focus is the independent passenger watchdog representing the interests of transport users. As part of our evolution, we are developing a new passenger watchdog that will continue to champion the needs of passengers across the transport network. To support this transition, we require a branding agency to help us explore and define what the new passenger watchdog should look and feel like. This work will inform recommendations to government, who will make the final decision on the future passenger watchdog's identity. The successful agency will work closely with Transport Focus to develop a suite of brand identity options that reflect our core values and resonate with our key audiences, whilst ensuring value for money in the use of public funds.
Scope
- Reference
- PWDEC25
- Commercial tool
- Standalone contract
- Contract dates
- 01 Feb 2026 to 31 Mar 2026Possible extension to 31 Aug 2026
Extensions may be used based on agreed timeline for work following appointment.
- CPV classifications
- 793420007993000079990000
- Contract locations
- UK, United Kingdom
- Particular suitability
- Small and medium-sized enterprises (SME)Voluntary, community and social enterprises (VCSE)
Participation
Conditions suppliers must meet to bid.
Supplier Requirements Suppliers must demonstrate: • Relevant experience - proven track record in brand identity development for public sector organisations, watchdogs, regulators, or similar bodies • Creative capability - portfolio showing high-quality brand identity work with clear strategic rationale • Research skills - ability to gather and analyse audience insights efficiently • Understanding of the public sector context - familiarity with public sector values, constraints, and the need for value for money • Resource and capacity - ability to deliver all requirements within the specified timescale and budget • Team credentials - details of the team members who would work on this project and their relevant expertise Suppliers should also provide: • Company details and relevant certifications • Case studies of similar projects (minimum of 2) • CVs of key team members • Detailed methodology and approach • Project timeline • Itemised cost breakdown • References from at least 2 recent clients
Submission & procedure
- Procedure
- Below threshold - open competition
Award details
Awarded supplier(s), contract period and value as published in the award notice.
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