Multichannel Advertising & SEO Agency for Student Recruitment
Estimated value
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Awarded value
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Suppliers
1
Lots
1
Published
04 Jun 2025
Description
Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.
Scope
- Reference
- 038-AU-PRO-2425
- Commercial tool
- Standalone contract
- Contract dates
The University shall have the option to extend the contract for up to two additional periods of two years each, following the initial three-year term. Where the option to extend is exercised, the University shall be entitled to terminate the contract at any time during the ex-tended period upon giving the Tenderer three months’ notice in writing of its intention to terminate the contract.
- Main category
- services
- CPV classifications
- 79340000793411007934120079341400
- Contract locations
- Scotland
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| technical | 70 | quality | — |
| — | 30 | price | — |
Submission & procedure
- Procedure
- Open procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
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Award date
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Contract start
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Contract end
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