Red meat shopper basket analysis

AHDB required insight and evidence to support meat's role in a healthy balanced diet and how eating meat can also encourage the consumption of vegetables and other healthy foods. This new analysis will enable us to look at the difference in shopping missions, how this translates to meal in the home and if they match the Eatwell plate and nutritional analysis of different baskets. We currently purchase red meat data from Kantar. They are the only provider who have the data required in a usable format for this analysis.