Media and Creative Services
Estimated value
—
Awarded value
—
Suppliers
6
Lots
4
Published
15 Jan 2026
Description
Crown Commercial Service, as the Authority, has put in place an agreement providing marketing and communication services to be used by Central Government Departments and all other UK Public Sector Bodies, including Local Authorities, Health, Police, Fire and Rescue, Education and Devolved Administrations. This commercial agreement is the recommended vehicle for all Media and Creative Services required by UK Central Government Departments. This includes but is not limited to: - media strategy, planning and buying - creative strategy and ideation - content production and fulfilment - marketing events - strategic advice, media auditing and assurance services that support the running of marketing and communications campaigns. The framework has been established as follows: Lot 1 and Lot 2: for 4 years and 6 months which includes an initial 6 month non-trading mobilisation period. Lots 3, and 7: 4 years.
Scope
- Reference
- RM6364
- Commercial tool
- Standalone contract
- Contract dates
- 14 Dec 2025 to 30 Jun 2030
- CPV classifications
- 7934000079341400793420009220000092210000922200007934100079000000793110007934120079342100794160007941610079530000798211007982230079822500799330007996100092100000723300007941520079952000799500007995210079956000797100003200000060100000794300007920000079210000
- Particular suitability
- Small and medium-sized enterprises (SME)Voluntary, community and social enterprises (VCSE)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Social Value Delivery | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 10.00% |
| Media Strategy and Planning | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 10.00% |
| Harnessing Modern Technology and Artificial Intelligence (AI) | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 7.00% |
| Harnessing Content Creator and Influencer Marketing Opportunities | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 7.00% |
| Domestic Scenario Brief - Addressing the harms of alcohol (Presentation) | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 20.00% |
| International Scenario Brief - Republic of Korea FTA (Free Trade Agreement) Campaign (Presentation) | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 15.00% |
| Digital Technology Solutions Demonstration | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 11.00% |
| Price | — | price | 20.00% |
| Out of Home Data Driven Approaches | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
| Transparency in the Out of Home Media Landscape | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
| Price | — | price | 30.00% |
| Media Strategy and Planning | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 40.00% |
| Harnessing Modern Technology and Artificial Intelligence (AI) | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
| Social Value Declaration | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 10.00% |
| Client Service Delivery | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 20.00% |
| Seamless Integration for Maximum Impact | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 30.00% |
| Media Strategy, Planning and Buying | You must read the Attachment 2d Quality questionnaire for the details of this question’s requirement, response guidance and marking scheme. | quality | 20.00% |
Participation
Conditions suppliers must meet to bid.
The conditions of participation relating to the legal and financial capacity are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.
The conditions of participation relating to technical capability are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.
Submission & procedure
- Procedure
- Open procedure
Award details· 4 awards
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
—
Award date
—
Contract start
—
Contract end
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Lots · 4 total
Divisions of the contract. Each lot can be awarded separately.
| Lot | Title | Est. value | Status |
|---|---|---|---|
| 1 | Media Strategy, Planning and Buying | £1.5bn | complete |
| 2 | Out of Home Media Buying | £20.0m | complete |
| 3 | Media Strategy and Planning | £150.0m | complete |
| 7 | Integrated End-to-end Campaigns | £50.0m | complete |
Award 1· 1 supplier
Awarded —
Award 2· 1 supplier
Awarded —
Award 3· 1 supplier
Awarded —
Award 4· 3 suppliers
Awarded —
Total lots
4
Awarded
4
Estimated total
£1.7bn
Awarded total
—
Media Strategy, Planning and Buying
Start
19 Dec 2025
End
23 Jun 2030
Estimated
£1.5bn
CPV
Out of Home Media Buying
Start
18 Dec 2025
End
30 Jun 2030
Estimated
£20.0m
CPV
Media Strategy and Planning
Start
14 Dec 2025
End
15 Jan 2030
Estimated
£150.0m
CPV
Integrated End-to-end Campaigns
Start
19 Dec 2025
End
15 Jan 2030
Estimated
£50.0m
CPV
Other contracts from Government Commercial Agency
Full notice and award history for this contracting authority is on the buyer profile.
Other contracts awarded to WAVEMAKER LIMITED· 10
Cross-buyer view of this supplier's public-sector wins.
| Title | Type | Value | Published |
|---|---|---|---|
| Media Buying Contract | call off | — | 14 Jul 2026 |
| DESNZ - COMMS - Media Buying and Planning | call off | — | 10 Jul 2026 |
| DSIT - COMMS - Media Buying and Planning | call off | — | 10 Jul 2026 |
| Media Buying Services for National Highways | call off | — | 01 Jul 2026 |
| Safer Road Users Media | call off | — | 30 Jun 2026 |
| PA23 UK6 - Contract award notice - Media buying | call off | — | 29 Jun 2026 |
| DHSC: Media Buying and Planning (FY26-27) | call off | — | 19 Jun 2026 |
| Media Strategy, Planning and Buying Services Business Case for Armed Forces Recruitment | contract | £38.0m | 17 Jun 2026 |
| Media Planning and Buying Service | call off | — | 15 Jun 2026 |
| Media Buying 2026 Design102 Lot 1 | call off | — | 11 Jun 2026 |