The Cumberland Story

On 1 April 2023 the local authorities of Allerdale Borough Council, Carlisle City Council, Copeland Borough Council (District Councils) and a proportion of Cumbria County Council will merge to form the new Cumberland Council. This process is known as Local Government Reorganisation (LRG). LGR presents the new Cumberland Council with the opportunity to develop a story for Cumberland, a sense of place that celebrates its many historic, cultural and natural assets as well as providing communities , businesses and potential visitors with a clear sense of who we are, what we are proud of, what we have to offer - a story we can all buy in to and promote going forward. Proposals must have a good fit with the Cumberland Council Plan 2023-2027 by enabling positive outcomes for health and wellbeing, prosperity and the environment. Design development of identity and graphic language based on the narrative. Develop a Cumberland Story and tool kit to be applied to visitor economy and other marketing activity.