2022_Brand - CCS Mini Competition - Brand perceptions insight

We were looking for potential insight partners to provide recommendations as to how they would approach this multi-layered challenge. Our multi-layered challenge 1. The need for benchmark understanding of brand health (focus of this service requirement) 2. Stakeholders and the global stakeholder brand campaign 3. Shaping a unifying brand promise. Further details with regards to the opportunity will be including in the tender pack. Markets We operate in over 100 countries around the world and our priority markets vary depending on activity. For example, if we are considering our revenue generating activity, our top markets are different across English teaching and Exams and the UK is not represented, whereas as the UK would be a key market for stakeholders. As part of our corporate strategy, we have 25 priority countries. The following markets have been agreed as the key focus for the upcoming stakeholder brand campaign: Vietnam, Egypt, Saudi Arabia, Nigeria, Bangladesh, India, Turkey, South Africa, Spain, Colombia, Poland, Indonesia, United Kingdom The following additional markets are also important across different areas of the organisation: Malaysia, Sri Lanka, Mexico, Hong Kong, UAE, Canada, France, Brazil