Digital Market Services

Extension of contract for digital marketing services to drive greater awareness of CQC and use of our inspection information amongst key segments of our public audience. We will use digital marketing to reach segments of our market that research has shown , most value CQC's information and services and use the internet (primarily search engines) as a primary route to search for information in order to support decisions about which health or adult social care service to use. They are: • People choosing adult social care services • Pregnant women thinking about birth options • People considering cosmetic surgery