Evaluating digital engagement and nudge effectiveness among less digitally

DEPARTMENT FOR ENVIRONMENT, FOOD AND RURAL AFFAIRScontractContracts FinderRef CF-0478400D8d000003VQwdEAGSME suitableVCSE suitablewithdrawn
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Estimated value

£65k

Awarded value

Suppliers

0

Lots

1

0 awarded

Published

29 May 2025

Deadline 20 Feb 2024

Description

We want to help farmers and other land managers make better decisions about how to use their land. We want to understand the extent to which providing application defaults based on farm and/or land types will encourage participants with limited digital literacy, which may also include those who are neurodivergent, to choose to deliver the right things in the right places, by reducing the cognitive load associated with sifting out irrelevant options and reading complex guidance. Our intention is to test this in the context of setting up ELM SFI funding agreement.

Scope

Reference
CF-0478400D8d000003VQwdEAG
Total value
£64,975.75 excluding VAT
Commercial tool
Standalone contract
Contract dates
10 Jan 2025 to 09 Apr 2025
CPV classifications
79315000
Particular suitability
Small and medium-sized enterprises (SME)Voluntary, community and social enterprises (VCSE)

Submission & procedure

Submission deadline
20 Feb 2024, 12:00 pm