Digital Advertising Agency Services
Estimated value
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Awarded value
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Suppliers
1
Lots
1
Published
28 Apr 2026
Description
Digital Advertising Agency to develop, implement, and manage our digital advertising strategies. The primary objectives are: Enhancing brand visibility Driving student recruitment across all levels Effectively promoting the University's diverse range of courses and programmes Agency / Third-Party Spend: £300,000 × 3 years + 1 year + 1 year = £1,500,000 This amount is based on third-party advertising spend, which is variable and not fixed. The spend will be reimbursed directly by AUB to the supplier. In addition, the supplier will receive a commission on this spend, calculated at an agreed rate.
Scope
- Reference
- ocds-h6vhtk-055317
- Commercial tool
- Standalone contract
- Contract dates
- 21 Oct 2025 to 22 Oct 2028Possible extension to 22 Oct 2029
one year extension option
- CPV classifications
- 79341200
- Contract locations
- UK, United Kingdom
- Particular suitability
- Small and medium-sized enterprises (SME)Voluntary, community and social enterprises (VCSE)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Experience with Higher Education Student Recruitment | Clarity, depth, and relevance of described experience in higher education student recruitment digital advertising. | quality | 35.00% |
| Comprehensive Digital Advertising Capabilities | Confirms presence of core capabilities across stated platforms (PPC, paid social, display, video) and the extent of in-house expertise vs. reliance on third parties. | quality | 25.00% |
| Data-Driven Performance and Reporting | Clarity of the agency's methodology for measuring campaign success, integration of data, and the nature of reporting and insights provided. | quality | 25.00% |
| Agency Fee Structure Approach | Clarity and flexibility of the typical fee structure approach. Indicates commercial compatibility | quality | 15.00% |
Participation
Conditions suppliers must meet to bid.
Quality
Submission & procedure
- Procedure
- Competitive flexible procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
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Award date
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Contract start
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Contract end
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