Creating a Brand for the city of Gloucester

Gloucester City Council seeks to appoint a team of professional brand consultants to undertake a piece of consultancy that feeds into the construction of a brand narrative or proposition that can be used to support its continued economic recovery and cultural renaissance. This narrative / proposition should be an attractor to Gloucester - primarily for visitors, secondarily to investors and be a source of pride for our residents. This work will then be used to inform and shape the City's brand values into a new visual identity or concept, to include a set of visual communication guidelines and templates.