TFL 96033 - TfL Brand Licensing & Development

This is a concession contract. Therefore actual revenue is not known until contract years have concluded and actual revenue is known. Therefore the value is an estimate which is why there is a range from £7,875,562 to £15,000,000. Transport for London has awarded this contract for an Agency to manage and develop TfL's Brand Licensing programme - which is the commercialisation of the TfL brand and its intellectual property across varied ranges of consumer products in the UK (non-exclusively) and Internationally (exclusively). The agency appointed will build on TfL's current licensing programme to keep our current momentum building. TfL is 'the London Brand' and the agency will continue to push this brand story into further product categories and consumer markets.