Provision of Creative Marketing and Advertising Services

Rail Delivery Group (RDG) and its affiliate companies would like invite bidders to provide Creative Advertising and Marketing Agency Services. The successful supplier will develop our overall creative strategy to build, promote and land the benefits of the trains, driving awareness, consideration, and purchase of our national products such as Railcards. Deliver best-in-class communications across the offline channel mix. The successful supplier will provide creative and design services for RDG's national marketing campaigns to drive demand of train travel and products such as Railcards. The successful bidder will be working collaboratively with our media agency on an aligned creative and media strategy. The appointed creative agency needs to ensure that they input into the media plans and proactively think of opportunities of developing channel and creative marriage. The appointment will be for RDG's national marketing activity and Railcard marketing activity but will also include all other RDG, Great British Railway Transition Team (GBRTT) and National Rail activities that may occur on an ad-hoc basis during the terms of the contract awarded. The tender will be issued by RDG's tendering system - Wax Digital. Access will be provided to bidders so they can access the tender documentation. . If you are interested in responding to this notice, please do so via the link below: https://procurement.raildeliverygroup.com/S2C/DisplayModules/TradeModules/Business Model/Registration.aspx?ApplicationInstanceID=27adc89e-0cb2-4b51-9bc1-34061f10156f Please tag your registration as 'Creative Agency'