BTA1855 - Meta Advertising (Facebook and Instagram)
Estimated value
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Awarded value
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Suppliers
1
Lots
1
Published
19 Sept 2023
Description
This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram.<br/><br/>On these platforms, VisitBritain content reaches a small<br/>audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be<br/>“boosted” to a larger audience this increases reach,<br/>engagement and therefore improves social media<br/>performance, which contributes to VisitBritain’s ROI<br/>calculations.
Scope
- Reference
- BTA1855
- Commercial tool
- Standalone contract
- Main category
- services
- Contract locations
- UK
Award criteria
Criteria the buyer will use to evaluate bids.
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| — | — | price | — |
Submission & procedure
- Procedure
- Award procedure without prior publication of a call for competition
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
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Award date
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Contract start
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Contract end
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Awarded suppliers· 1 supplier
Awarded —
Other contracts from VisitBritain/VisitEngland
Full notice and award history for this contracting authority is on the buyer profile.
Other contracts awarded to Meta Platform Ireland Limited· 6
Cross-buyer view of this supplier's public-sector wins.
| Title | Type | Value | Published |
|---|---|---|---|
| Digital advertising on Facebook and Instagram | contract | — | 10 Apr 2026 |
| Digital advertising on Facebook and Instagram | contract | — | 19 Mar 2026 |
| Social Media advertising | contract | — | 31 Oct 2025 |
| Meta Workplace Subscription | contract | £34k | 20 May 2024 |
| BTA1855 - Meta Advertising (Facebook and Instagram) | contract | £500k | 19 Sept 2023 |
| Facebook Workplace Subscription | contract | £31k | 03 Mar 2023 |