Marketing Creative Design Agency Services

Govia Thameslink Railway LimitedcontractFind a TenderRef ocds-h6vhtk-05994eProcurement Act 2023Utilities regimeSME suitablepending
View buyer

Estimated value

Awarded value

£2.4m

Awarded 18 Mar 2026

Suppliers

1

Lots

1

1 awarded

Published

18 Mar 2026

Description

The appointed agency will lead on strategic creative planning, campaign development, cross-platform asset creation, content optimisation, and performance analysis. The agency will work alongside GTR’s in-house team, media agency (T&Pm), influencer agency (Halpern), and other partners to deliver integrated campaigns that support tactical and brand-building objectives. Building on GTR’s existing creative platform, ‘Every Stop is a Story’, the successful agency will help evolve and activate the brand to celebrate destinations, connect with new audiences, and position rail as an inclusive and sustainable travel option.

Scope

Reference
ocds-h6vhtk-05994e
Commercial tool
Standalone contract
Contract dates
31 Mar 2026 to 31 Mar 2028
Possible extension to 31 Mar 2030

Optional 1+1 years

CPV classifications
79000000
79342000
79342100
79413000
Particular suitability
Small and medium-sized enterprises (SME)

Award criteria

Criteria the buyer will use to evaluate bids.

NameDescriptionTypeWeighting
Criterion 1price40.00%
Criterion 2quality60.00%

Submission & procedure

Procedure
Competitive flexible procedure

Award details

Awarded supplier(s), contract period and value as published in the award notice.

Awarded value

£2.4m

Award date

18 Mar 2026

Contract start

31 Mar 2026

Contract end

31 Mar 2028

Awarded to