Marketing Creative Design Agency Services
Estimated value
—
Awarded value
£2.4m
Suppliers
1
Lots
1
Published
18 Mar 2026
Description
The appointed agency will lead on strategic creative planning, campaign development, cross-platform asset creation, content optimisation, and performance analysis. The agency will work alongside GTR’s in-house team, media agency (T&Pm), influencer agency (Halpern), and other partners to deliver integrated campaigns that support tactical and brand-building objectives. Building on GTR’s existing creative platform, ‘Every Stop is a Story’, the successful agency will help evolve and activate the brand to celebrate destinations, connect with new audiences, and position rail as an inclusive and sustainable travel option.
Scope
- Reference
- ocds-h6vhtk-05994e
- Commercial tool
- Standalone contract
- Contract dates
- 31 Mar 2026 to 31 Mar 2028Possible extension to 31 Mar 2030
Optional 1+1 years
- CPV classifications
- 79000000793420007934210079413000
- Particular suitability
- Small and medium-sized enterprises (SME)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Criterion 1 | — | price | 40.00% |
| Criterion 2 | — | quality | 60.00% |
Submission & procedure
- Procedure
- Competitive flexible procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
£2.4m
Award date
18 Mar 2026
Contract start
31 Mar 2026
Contract end
31 Mar 2028