Ofcom Market Research Framework 2024 - 2028

Ofcom is tendering for a Market Research Framework. Ofcom’s Market Research team commissions primary research projects and services, working with a range of teams across the organisation, including Economics and Analytics, Networks and Communications, Broadcasting and Media Policy, Spectrum, Strategy & Policy and Online Safety. We require suppliers that can deliver high quality market research projects, with findings suitable for publication, following industry best practice. Examples of our work can be located on the Market Research section of the Ofcom website: https://www.ofcom.org.uk/research-and-data There will be six Market Research Lots in the new framework for the provision of standard market research services, each of which relate to a broad area of standard research expertise; Quantitative (Adults), Qualitative (Adults), Qualitative (Adults minority groups), Children’s Research (Qualitative and Quantitative), Online omnibus/ panel and Behavioural Insight. If Ofcom has a specialist or niche market research service requirement, we may choose to commission that through the framework, or we may choose to commission it via an open Invitation to Tender Process, by inviting specialist suppliers to bid. At this stage of the process, Applicants are invited to express an interest in providing standard market research services to Ofcom in one or more of these lots. Applicants that pass this initial assessment will be invited to take part in the second stage of the tender. If successful in the second stage of the tender, they will be added as suppliers to the framework agreement for a particular Lot(s).