AHDB Online International Consumer Survey

AWARDED AHDB wish to further explore consumer buying behavior across key export regions. This research will play an important role in understanding the current and potential future positioning of British products - with particular focus on this project for meat products The initial part of the research would be focused across key EU markets - but AHDB would also like agencies to purpose separate bolt on options for AHDB to do the same research with an agency with consumers in Asia and N.Amercia.Overall aim is to conduct online surveys with consumers across targeted EU markets looking at purchase habits and the role of British food. The project is to be use as part of key strategic planning help assess the appeal across the markets. But also to identify key similarities and differences to help better appeal to consumers and identify market that might need specialist campaign support.