LJMU2507 Outdoor Advertising

2.1 LJMU wants to run high profile Out-of-Home advertising campaigns to raise the profile, aid student recruitment and build the reputation of LJMU within the Liverpool city region and beyond. Primarily we would like premium sites on key arterial routes into Liverpool City Centre. We are looking for an agency who knows the area well and can plan campaigns to provide the optimum visibility within the available budget. We are also looking for someone who can potentially add value by offering alternative advertising opportunities over and above regular billboards. We are looking for an agency that is as passionate about achieving our goals as we are, working with us in a flexible, supportive way. We are looking to build a strong working partnership between the agency and our in-house team with regular catch-up meetings, activity and analytics reports.