GB-London: Research into Online Advertising Issues and the Current Self-Regulatory Solutions

The Department for Digital, Culture, Media and Sport (DCMS) is seeking to appoint a Supplier to undertake a study on online advertising harms. In particular we would like to: A) Further quantify and qualify the issues associated with online advertising and the associated drivers, through a rapid evidence review; B) Explore to what extent market forces, consumers, self and co-regulation initiatives are able to address these issues - this is our priority area of focus. The research should identify areas where solutions need further development, due to issues such as: market failures, lack of development incentives, constraints that prevent solutions from working, or areas where initiatives have not yet been introduced.