Sales Agency Representation - German Speaking Markets (Business Events)
Estimated value
—
services
Awarded value
—
Suppliers
1
1 SME
Lots
1
1 awarded
Published
23 Dec 2025
Description
VisitScotland is seeking to appoint a suitably qualified vendor for the provision of Sales Agency Representation to the German speaking markets (Germany, Switzerland & Austria) to support Business Events activity.
Scope
- Reference
- VSEH24006
- Commercial tool
- Standalone contract
- Contract dates
Yearly
- Main category
- services
- CPV classifications
- 79416100
- Contract locations
- DE
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Applied understanding of the Business Events Market and track record of generating new business in German-speaking MICE markets | 20 | quality | — |
| Proposed strategic approach to delivering on our business expectations in terms of generating enquiries and promoting Scotland as a destination for Business Events | 20 | quality | — |
| Creativity and effectiveness of proposed approach including marketing communications channels, promotional events and potential collaborative opportunities | 10 | quality | — |
| Sustainability of approach in delivering non-digital activity (travel, use of resources) | 10 | quality | — |
| — | 40 | price | — |
Submission & procedure
- Procedure
- Open procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
—
Award date
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Contract start
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Contract end
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Awarded to