DAERA – Provision of Advertising Campaign Services for CAFRE
Estimated value
—
Awarded value
£300k
Suppliers
1
Lots
1
Published
24 Apr 2026
Description
The Department of Agriculture, Environment and Rural Affairs on behalf of College of Agriculture, Food and Rural Enterprise (CAFRE) wishes to appoint a Supplier to deliver its media buying for advertising campaigns. The required services will provide media planning, buying, delivery and evaluation, including digital, social, radio, press and outdoor channels.
Scope
- Reference
- ID 6278447
- Commercial tool
- Standalone contract
- Contract dates
- 03 May 2026 to 31 Mar 2028Possible extension to 31 Mar 2029
One optional extension of up to twelve months.
- CPV classifications
- 79340000793410007934120079341400
- Contract locations
- Northern Ireland, United Kingdom
- Particular suitability
- Small and medium-sized enterprises (SME)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Strategic Solution | Max score available 32.2 | quality | — |
| Media Strategy, Rationale and Media Plan | Max score available 29.4 | quality | — |
| Key Personnel Experience | Max score available 8.4 | quality | — |
| Total Campaign Delivery Cost | Max score available 20 | cost | — |
| Average Hourly Rate | Max score available 10 | cost | — |
Participation
Conditions suppliers must meet to bid.
Not Applicable
As per tender documentation.
Submission & procedure
- Procedure
- Open procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
£300k
Award date
23 Apr 2026
Contract start
10 May 2026
Contract end
31 Mar 2028