Fresco Segmentation

National Employment Savings Trust (NEST) CorporationcontractFind a TenderRef ocds-h6vhtk-0684dfProcurement Act 2023active
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1

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1

1 awarded

Published

21 May 2026

Description

Fresco segmentation data for the "Daily Life" layer of our Nest member segmentation. The work allows Nest to allocate a Fresco segment to each Nest member to assist in targeting members for email campaigns, base user experience on what we know about segment preferences, and to more generally understand and gain deeper insights into the Nest member base.

Scope

Reference
CON-2627-016-PA23
Commercial tool
Standalone contract

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Direct award

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Awarded supplier(s), contract period and value as published in the award notice.

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CL
CH 01649776