Media Buying

The university wishes to contract with an agency for the next 36 months to provide paid media (including social) services to meet Leeds Trinity University's objectives. The fundamental requirement is to improve awareness and perception of Leeds Trinity University leading to increased student numbers using the strategy: •Drive Awareness - Make audiences aware of Leeds Trinity University •Drive Engagement - Make audiences experience what Leeds Trinity University offers and build an enquirer database through Open Day bookings, prospectus/ course guide requests and enquiries •Drive Applications - Make audiences apply to Leeds Trinity University •Drive Conversion - Make audiences select Leeds Trinity University as their first choice and enrol