Music is Black

The London Legacy Development Corporation requires specialist media planning, buying, optimisation and creative support to deliver the Music is Black Festival campaign across Queen Elizabeth Olympic Park in summer 2026. The festival marks the first year of themed programming and the first consumer facing East Bank partnership offer, comprising four live weekends and associated satellite events delivered across the park and by East Bank partners. LLDC requires external support to apply the agreed East Bank brand framework across Park assets and channels and to drive awareness, audience engagement and footfall to the festival programme.