Digital Media support for the Celebrating Culture 2021 campaign

The Celebrating Culture 2021 Campaign is a regional collaboration supported by Norfolk County Council, Suffolk County Council, New Anglia Culture Board (NACB) Marketing Consortium and wider culture and tourism partners. The ambition is to amplify the profile of Norfolk and Suffolk's outstanding cultural offer and to boost the recovery of the regional visitor economy through an integrated narrative campaign focused on a series of 'headline' place-specific cultural initiatives around which our year-round cultural offer will be promoted. Norfolk County Council was seeking a digital marketing agency to help drive the success of a new 12-month PR and digital marketing cultural tourism campaign, Celebrating Culture 2021. Their role is to provide strategic recommendations, media booking, analytics and tracking, followed by evaluation of results in line with the strategic campaign objectives, supporting the recovery of the culture sector and visitor economy across Norfolk and Suffolk. The procurement is related to a project and/or programme financed by European Union funds and is part of the EXPERIENCE project which is funded by the Interreg France (Channel) England programme funded through ESIF funds by the European Commission. The EXPERIENCE project website can be found at https://www.tourismexperience.org/.